Being a force for good with an IPA....WHAT???
If you are reading this, it’s probably because you love craft beer and you love us. Give me a brief minute to tell two separate stories and then bring them together.
First, a little bit about us: Before Sarah and I were part of the craft beer scene we were part of social innovation, in short it was our very mission to develop individuals, communities, and organizations for social good. We made our living doing this for 15 years. What I can tell you, is that, most magic happened when partnership and collaboration were at the foundation of a particular project.
Second, a little bit about craft beer: We love it! We love the culture. We love the creativity, the flavors, imagination, and willingness to risk big. However, many of us don’t know, the stories of the “CraftBeer Forefathers” that our experiences spring from. In other words, if it wasn’t for men like Ken Grossman, founder of Sierra Nevada, we’d all probably still be drinking that other stuff. Our Craft Beer forefathers risked a lot, and because of that, we get to enjoy the vast array of this delicious drink we call beer and the culture that accompanies it.
For people like Ken Grossman, it wasn’t just about the beer, it was about social impact. It was about economic development, not just for him, but for those who would work for him and the city around him. It was about creating cultures of innovation that wanted to better humanity! So, when Sierra Nevada announced their Resilience IPA initiative, we knew Knox County Brewing Company had to be a part. Coming from the background Sarah and I came from, this seemed like a natural move for us.
But like I said above, the true magic happens when partnerships are formed around the vision. So, we reached out to Sharp Mountain Hops and Hallowed Hops and told them, we would donate our time and our grains, if they donated the hops so that we could join with Sierra Nevada to help fund the Camp Fire Relief to support those impacted by the Camp Fire in California.
So this is how this is going to work. In the next several weeks, we are brewing a batch of Resilience IPA, and 100% of the proceeds will be donated to The Camp Fire Relief Fund. If you would like to read more about it, click HERE. Once the beer is ready, this is where your partnership comes in: You get to buy it and enjoy it in our tap room. You will be drinking good beer and doing good work! Seriously, it’s that easy. Thanks to Hallowed Hops, Sharp Mountain Hops, and the support of our loyal customers, together we get to resilient force of good for those effected by the fires in California.
Knox County Brewing Co.